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SEO for Law Firms – The Importance of Being ‘Visible’
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …
Best Practices Legal PR (A Guide!)
Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …
Best Practices Advertising Legal Services (How to Go About It!)
Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …
Latest articles
Why I think referrals can sometimes be bad for business
I come across many lawyers and accountants who tell me “most of their business comes from referrals”. It’s said almost …
Email Marketing for Lawyers
Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to …
Proposal development for law firms: be compliant, be responsive
Proposals are nothing new and yet even now I come across law firms – many large, award-winning ones – still …
Social media law firms: Avoiding the pitfalls
Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it’s …
Content marketing for law firms
Given its impact on clients’ purchasing behaviour, word of mouth continues to be the principal generator of work for professional …
How social media should work for law firms!
Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word …
Why Law Firms Need Digital Strategists
It’s fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a …
Cross selling in law firms: about time for change
It’s no secret that I’m somewhat sceptical about the reality of cross selling in law firms. To put it bluntly, …
Tips for creating valuable content for law firms
Content marketing should be old news for professional service firms. But it’s not. Although professional practitioners have used marketing methods …
Why law firms are still failing at social media!
Every firm knows about social media. Many have some sort of social media presence but very few have implemented a …
Guest blogging for lawyers
Guest blogging is an important part of becoming a reputed member of the legal and accounting blogosphere. Guest blogging is …
Blogging for lawyers
Blogging is a very important social media tool. It’s a great way to demonstrate thought leadership. It’s a great way …
