Law Firm PPC
Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to a website when their advertisement is clicked. Organisations typically bid on keyword phrases relevant to their target market and service lines. The mechanism behind PPC is simple. Search engines, like Google, Bing, and Yahoo, auction […]
Law Firm SEO
Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is where search engine optimisation (SEO) can help. SEO is the process of improving the visibility of your firms’s website in organic or natural search engine results (SERPs) using ‘on-page’ and ‘off-page’ techniques. SEO is a […]
Law Firm Networking (A Guide!)
Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get one chance to make a first impression, it’s important to network well. You want that first impression to be good. In this chapter, we look at how you can use the different types of networking […]
Social Media for Law Firms
‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.’ CIPR Social Media Panel Many of us are already familiar […]
