Best practices
Email Marketing for Lawyers
Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to …
Proposal development for law firms: be compliant, be responsive
Proposals are nothing new and yet even now I come across law firms – many large, award-winning ones – still …
Social media law firms: Avoiding the pitfalls
Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it’s …
Content marketing for law firms
Given its impact on clients’ purchasing behaviour, word of mouth continues to be the principal generator of work for professional …
How social media should work for law firms!
Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word …
Tips for creating valuable content for law firms
Content marketing should be old news for professional service firms. But it’s not. Although professional practitioners have used marketing methods …
Best Practices Law Firm PPC
Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to …
Best Practices Law Firm SEO
Even the most well built websites won’t deliver results if they can’t be found online by target audiences. This is …
Best Practices Law Firm Networking (A Guide!)
Networking provides legal professionals with opportunities to develop business by meting their target audiences in person. Because you only get …
Best Practices Social Media for Law Firms
‘Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with …
Best Practices Legal PR (A Guide!)
Public relations (PR) is a management process used to influence and shape the attitudes and opinions held by a law …
Best Practices Legal Content Writing (Tips to Get it Right!)
We now live in a world where ‘interrupt marketing’ has seemingly failed. Media channels have become more fragmented and audiences …
