Best practices
Law Firm SEO Marketing
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the …
Direct Marketing for Law Firms
Direct marketing is used by organisations to communicate intermediary-free with their target audiences. Communication channels can include mail, telemarketing, mobile/SMS …
Managing an Event (and How to Do it Properly!)
Event management is about creating and developing events and conferences to meet marketing and business objectives. There are three main …
Advertising Legal Services (How to Go About It!)
Advertising is any paid-for form of non-personal promotion of ideas, goods, or services by an identifiable organisation. Advertising offers law …
Creating a Marketing Plan for a Law Firm
Law firms operate in complex environments in which many environmental and internal factors affect their ability to meet client needs …
Law Firm Marketing Plan (Doing an Audit!)
Before embarking on a programme of marketing, your firm must first assess where it is now, what has been done …