Opinion
Why I think referrals can sometimes be bad for business
I come across many lawyers and accountants who tell me “most of their business comes from referrals”. It’s said almost …
Why Law Firms Need Digital Strategists
It’s fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a …
Cross selling in law firms: about time for change
It’s no secret that I’m somewhat sceptical about the reality of cross selling in law firms. To put it bluntly, …
Culture The Law Firm Partnership (and the Marketing Dilemma!)
So much lip service is paid to cross-selling. What promises to be the answer to the elusive question of how …
Opinion Net Promoter Score for Law Firms
Law firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations have …
