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Bid or No Bid: Tendering
In response to my previous blog post ‘Tendering: You’ve already lost the pitch!’ a number of people contacted me for …
Law Firm Tendering: Debrief Questions
There’s usually a sigh of relief when law firms and accountants submit the tender document and deliver the presentation. But …
Sample scoping questions for proposals
The competitive tender, pitch or bids process has become a common method of selecting professional advisers. In my experience, proposals …
Email marketing tips for lawyers
I’ve worked with numerous email marketing systems and developed many content infrastructures for law and accountancy firms. The same issues …
Law firm SEO – black hat, white hat??
Law firm SEO (search engine optimisation) is a popular topic. It’s how a law firm can strategically optimise its site …
SEO link building for law firms
Every law firm should be in the business of making their websites more user friendly and content rich. But they …
Net Promoter Score (NPS) for Law Firms
Professional service firms have always relied on professional competency to attract and retain clients. Word of mouth, referrals and recommendations …
Law firm partnership: the marketing dilemma
In my last blog, I looked at the future and potential demise of high street law. This time, it’s the …
Losing Tenders: You’ve Already Lost the Pitch!
I was recently asked how I increased the tender success rate of a previous employer. I was also asked how …
‘We Don’t Get Business From Our Website’
Something we still hear an awful lot of in professional services – “We don’t get any business from our website. …
6 ways to supercharge your content ideas
“I get that we need to do content. I just don’t have time to come up with ideas and then have …
Law Firm PPC
Pay Per Click (PPC) is an online advertisement opportunity used by organisations paying the search engine to drive traffic to …